This post is long overdue (this happened back in May!), but I couldn't go any longer without making a post about the amazing day I had at Net-A-Porter with Polyvore.
It was really exciting to get the invite and the itinerary for the day, especially when I found out that we would be having designer clinics with Erdem and Nicholas Kirkwood! I arrived at the Ampersand Hotel bright and early to meet the other Polyvore members (who were amazing) and the Polyvore staff (equally amazing) who had flown in all the way from California for the event. We were taken to the Net-A-Porter offices by the super swanky chauffeur service Uber. When we got there were were firstly given a tour of the offices. No pictures were allowed (and so I can't show you unfortunately) but the offices were stunning. One side housed Net-A-Porter; a vast open plan space with high windows and chandeliers, rows and rows of desks and seating areas, all overlooked by a huge glass boardroom. Our tour guide explained to us that they wanted to have the feeling of openness throughout their offices and business.
We began with our goodie bags which had lots of lovely treats in, including a gift card to spend on the Net-A-Porter website!
Next we had three talks from the directors of Buying, PR and Fashion (Gabrielle Hackworthy, above). These talks were really interesting and gave us an insight into how the business is run. Gabrielle talked us through the launch of Net-A-Porter's new magazine 'The Edit' and talked about how the magazine had been conceived and developed. She showed us moodboards that were created for the shoots and showed us how the magazine was interactive so that people could click and buy items straight from the pages.
Cute little fashion cookies!
We then had a designer clinic with Canadian designer Erdem who was really funny and sweet. He talked us through the creative process of designing and showed us pieces from his current collection. The dresses were beautiful and it was really interesting to hear about his inspirations and ideas!
Lastly we had a designer clinic with footwear designer Nicholas Kirkwood and his team. They bought along lots of shoes to show us and they were all to die for, especially the chain ankle one above! Nicolas and his partner were really insightful and honest and talked a lot about the issues that they have often faced. We learned about the Kirkwood 'woman' and about new and innovative ideas that are being pioneered by Nicholas at the moment.
The day was such an enjoyable one; I loved meeting the other Polyvore members and the Polyvore staff and getting to know them and it was amazing to see the offices and meet the people who work for Net-A-Porter. Huge thank you to both Net-A-Porter and Polyvore for the experience!!