Topshop Unique's FW13 show took place in the Tate Modern basement, in a technological panopticon created in partnership with Google+. The build up to the show followed the models through fittings, behind the scenes, make up, and even down the runway giving us the feeling we were walking down the runway too. Topshop have identified that their target market lies online, with over 2 million people watching their Spring Summer show on the internet (Indvik, 2012); here they built on this, allowing the online customer maximum access to the show.
There were flashes of red through the early parts of the collection; a long black coat with red fur details, a patent red leather skirt and a red pea coat stood out, matched against red, white and black prints. Then came a set of looks in shades of blue, a colour which worked exceptionally well on a cropped jumper and trouser pairing. My favourite section of the collection however came when the pale pink hit the runway; a calf length, Jil Sander style coat and a perfect sequinned skirt which swished down the runway caught my eye.
This was Unique's best outing to date. Topshop's design team have harnessed the essence of exactly how the young woman wants to dress, and this collection was quintessentially British. The best part of these clothes was the fact that they looked so easy to wear. Crop tops paired with skirts technically shouldn't work in a Fall collection but the styling here just popped. All of this, paired with laid back yet sexy hair, and easy make up created the sort of look we all want to master. The pieces captured slouchy yet tailored comfort for the day with understated elegance for the evening, and threw us two opposing looks on Britain's current poster girls. Cara's opening cropped jumper and skater skirt, with a long coat thrown over captured the mood perfectly. That was until Jourdan Dunn hit the runway in a perfect sequinned jumpsuit which will surely be a sell out piece. These were just a few of several pieces from the collection that stuck in the memory long after the models' projections had faded from the walls.